Advertising and Promotion in the Modern World

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Course description

This online course will help you master all the key skills in the field of advertising and promotion. Without contacting teachers, you can study all the topics at your own pace with the help of video materials, tests and practical tasks. The course is suitable for both beginners and experienced marketers who want to master new advertising strategies.

Who is this course for:

Small and medium entrepreneurs

The course will help you create effective advertising campaigns with minimal costs and attract more clients without having to contact expensive agencies.

Marketers and advertising specialists

For experienced professionals who want to update their knowledge and master new advertising tools to improve the effectiveness of campaigns.

Students and beginners in marketing

The course will provide fundamental knowledge and practical skills that will help beginners start a career in advertising and marketing.

What awaits you in the course:

  • Deep understanding of advertising strategies
  • Practical advice on the use of advertising technologies
  • Interactive tasks to consolidate the theory
  • Real examples of successful advertising campaigns
  • Opportunity to take a test and get a certificate

Course program:

  • Introduction to advertising: basic principles, types of advertising and approaches.
  • Target audience and targeting: how to determine who your client is and how to effectively target them.
  • Search engine advertising: creating contextual and search advertising campaigns.
  • Social media advertising: creating content and setting up advertising on popular platforms.
  • Analytics and advertising optimization: how to track the effectiveness of advertising campaigns and improve their results.